What Not To Do
by Elizabeth Italiano
An operator turned go-to-market consultant’s tragedies, triumphs and tips on capturing revenue opportunities, increasing sales and customer retention.
Rooted in reality and IRL experience – If I am writing or talking about it, I’ve actually done it and not just talked about it on LinkedIn.
Welcome!
A Note from ELizabeth ITaliano
The Why behind What Not To Do.
About Me
ELIZABETH ITALIANO
Elizabeth Italiano’s 18-year career spans sales, marketing, and customer success across various company scales, from startups to public enterprises. Notably, she contributed to successful exits, including Radian6’s acquisition by Salesforce. During her career she has scaled teams in her Vice President of Customer Success and executive roles leading to highly successful retention and revenue results.
Shifting to consulting, she founded WNTD Partners, serving as CEO for six years. Co-founding GTM Advisors, she’s now the Managing Partner and Customer Success Practice Lead specializing in enhancing go-to-market strategies for revenue growth. Passionate about Customer Success driving revenue, she guides companies in optimizing post-sale teams. As an “operator consultant,” Elizabeth ensures her strategies translate into actionable successes, fostering impactful collaborations. Her personal life embraces dog training, running, cooking, reading historical fiction, and cherishing family visits in Nova Scotia amidst her love for travel.
Elizabeth is also an award winning Customer Success expert and was named in the Top 100 Customer Success Thought Leaders for 2023.
A WHAT NOT TO DO TIP
As the Winston Churchill saying goes “Perfection is the enemy of progress.” I fell into this trap during my website relaunch, aiming for a complete vision before the big reveal. The result? Slowed progress and unnecessary delays. I overlooked my own advice on incremental change, roadmap creation, and the “crawl, walk, run” approach. I’ve realized it’s alright if my planned video series isn’t ready from day one. Launching in phases is acceptable. While quality matters, perfection is unattainable. There’s always more to add or edit. My lesson?
What Not To Do
Don’t aim to launch with the final product. Don’t stall progress in pursuit of perfection.
What To Do
Set milestones and goals for each one. Build a road map and put target dates in place for each milestone. Launch when you are providing value and helping to solve a problem. Then build on that.
Join me on my journey of progress over perfection and as I aim to share my knowledge and learnings from my experience. As the site, the market, and I evolve, let’s navigate this together. #WhatNotToDo #ProgressOverPerfection
RESOURCES
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