4 Ways to Grow Revenue Through Customer Success

We often talk about Customer Success being a revenue engine at WnTD. When Customer Success is delivered and executed against a well thought out customer success strategy that is driven from the top-down, the impact can be massive revenue growth. If you've been following our blog or following us on LinkedIn you've likely seen that last sentence before and you'll see it again. We want to continually convey that Customer Success = Revenue (when done right and when customer success best practices are followed). But let's talk about ways your organization and CS team can make this a reality.  Revenue…

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15 Tips For Churn Prevention

Customer Success teams may operate in different ways depending on their strategy and customer base, but one thing all Customer Success teams have in common (or at least should have in common) is that they all aim to prevent and decrease churn. Some organizations will say that their goal is to achieve negative revenue churn (which is when your expansion revenue is greater than your churned revenue) but it’s difficult to achieve this if you aren’t focused on how to prevent churn in the first place. There are two sides to the conversation on churn. Preventing churn and fighting churn…

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The Reality of Proactive Customer Success

Let’s talk about getting to a state of ongoing proactiveness with Customer Success.  In order to be as effective as possible and to scale your efforts across a growing customer base it’s important to operate in a proactive nature. I am a firm believe in the importance of CS teams operating in this capacity.  But let’s get real about what it takes to achieve Proactive Customer Success across your organization in a way that’s going to deliver long-term results. This is both an organizational and Customer Success Manager responsibility. I’m going to keep this post short and sweet but I…

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Why Excluding CSMs During Professional Service Implementations is Wrong

A lot of things in life are not black and white, but I want to chat about one thing that at least in my mind is. It’s the matter of whether to include Customer Success Managers in introductions and onboarding when a Professional Services team is involved and responsible for implementation.   I’ve recently been part of a number of discussions that ask whether CSMs should be introduced before or after a Professional Services team completes their implementation. I am also often asked how to manage the Sales to Customer Success handoff when Professional Services is involved as well. I’ve…

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