Launching a Go-to-Market (GTM) strategy is an exciting milestone for any business. It’s your game plan for delivering your product or service to the world, attracting customers, and generating revenue. But here’s the catch: even the best-laid plans can stumble if common pitfalls aren’t addressed. We’ve gained valuable insights from both the successes and mistakes we’ve encountered while launching GTM strategies. Through our experience working with various organizations, we’ve noticed recurring patterns of GTM pitfalls. In this piece, we’re diving into the most frequent mistakes businesses make—and, more importantly, how you can avoid them. Whether you’re a seasoned expert or…