Buyer Enablement in B2B: Navigating Like Google Maps

Here’s why I like Google Maps. Even when I know where I’m going, I still use it. Why? Because it reassures me I’m on the best route, helps me dodge traffic or accidents, and gives me a realistic idea of when I’ll actually arrive. It doesn’t just get me from point A to point B; it makes the whole trip easier, faster, and more predictable. The same concept applies when we talk about buyer enablement in the B2B world. Sure, your buyers may know what they want, but the path to getting there can be tricky. That’s where buyer enablement…