7 Steps your Churn Analysis Might Be Missing

In the past year, have you wondered why your churn analysis is inaccurate when, once upon a time (pre-2023/24), your churn analysis was pretty reliable?  If so, you aren't alone.  Misguided and inaccurate churn analysis has contributed to businesses' overall challenge in forecasting accurate revenue numbers.  Often, a churn analysis consists of a basic analysis based on historical churn data, which would then be extrapolated to get forecasted churn results.  In 2021 and 2022, this may have been sufficient, but with so many changes in the economy and SaaS industry, this approach is showing its flaws.  When you do a…