Customer Enablement in B2B: Like Google Maps for Success

In my last article, we explored how buyer enablement is like using Google Maps to navigate the B2B buying journey. But what happens after the deal is closed? That’s just the beginning. If buyer enablement is about getting prospects to the destination, customer enablement is about making sure they continue the journey confidently. Just as Google Maps doesn’t abandon you at your destination, customer enablement keeps guiding customers through onboarding, adoption, renewals, and even expansion. It’s about making sure they get the most out of the product and feel supported at every step. Onboarding & Change Management: The First Few…