In revenue-generating or revenue-enabling roles like sales, marketing, sales enablement, customer success, and account management, data and strategy are crucial. But what often gets overlooked is the power of storytelling—the ability to connect with prospects, customers, and stakeholders on a human level by presenting information in a way that resonates emotionally and logically. Whether you’re pitching a new product, nurturing a long-term relationship, demonstrating your product’s capabilities, or presenting quarterly results, storytelling can make your message more compelling and memorable. One of the most effective ways to structure a story is through the PART framework: Problem, Action, Results, and Trigger.…

I have written quite extensively about our PART framework lately and how to leverage it for sales and customer success. In a recent conversation, I confided to a colleague of mine with a strong background in marketing and content development that content writing is quite an exhausting endeavor for me. I have lots of experience and lots of stories in my head, yet often I sit in front of a blank screen trying to figure out how to get started. How do I convey what is in my mind in a concise and meaningful way, in a written form, without…