What Not To Do Tips

Home of the F#%k Up Friday’s!

Come for the cringe-worthy moments and stay for the tips.

Latest Tips

F#%k Up Friday

Friday, October 18, 2024

I share how I learned the hard way that presenting usage stats without tying them to business impact can miss the mark with leadership, underscoring the importance of connecting metrics to outcomes like retention and revenue growth.

F#%k Up Friday

Friday, October 11, 2024

I reflect on a time I assumed clients had change management handled, only to discover that low adoption rates stemmed from a lack of communication and support for end users, teaching me the importance of proactive engagement in the onboarding process.

F#%k Up Friday

Saturday, October 05, 2024

I highlight the common mistakes companies make after attending events, emphasizing the importance of proactive engagement, timely follow-ups, and personalized outreach to convert connections into meaningful opportunities.

F#%k Up Friday

Friday, September 20, 2024

I recount how I was called out for offering an “end-of-quarter discount” to a top prospect, which taught me the hard lesson that pressure-based sales tactics can damage credibility and relationships.

F#%k Up Friday

Friday, September 13, 2024

In this post, I share my experience as a new CSM when I mistakenly interpreted the last-minute involvement of senior leaders in a renewal as a positive sign, only to discover that my lack of thorough discovery and understanding of their evolving needs nearly derailed the renewal process.

F#%k Up Friday

Friday, September 06, 2024

In this post, I recount a pivotal moment in my sales career when I mistakenly sent a generic proposal, failing to articulate the personalized value of my solution, which taught me that effective proposals must consistently reflect the client’s unique needs and business goals to avoid losing momentum in the deal.

F#%k Up Friday

Friday, August 09, 2024

In this post, I share a story from my time as a CSM when a stakeholder management slip-up led to an angry confrontation with my exec sponsor, teaching me the importance of multi-threading my Success Plans and ensuring access to multiple contacts within a client organization to maintain momentum during absences.

F#%k Up Friday

Friday, August 02, 2024

I reflect on my misjudgment of a supposed Champion, realizing too late that while I focused on the VP of Global Sales, it was the Director of ENT Sales who truly held the influence and could have expedited our deal had I engaged with multiple stakeholders from the start.

F#%k Up Friday

Saturday, July 27, 2024

In this F@&k Up Friday post, I highlight a common mistake among reps: the failure to establish the cost of inaction, as many get so caught up in showcasing flashy AI features that they neglect to tie their solution back to the client’s pressing problems and the importance of addressing them immediately.

F#%k Up Friday

Friday, July 19, 2024

In this post, I share my early mistakes with Mutual Action Plans (MAPs)—focusing too much on tracking activities rather than aligning them with the buyer’s success criteria and making the process seller-centric rather than buyer-led—and how I transformed my approach to turn from a mediocre rep into a top performer.

F#%k Up Friday

Friday, July 12, 2024

Early in my sales career, I learned the hard way that failing to plan around key stakeholders’ vacations during the summer and holidays could stall deals, prompting me to adopt Mutual Action Plans to better align timelines and avoid unnecessary delays.

F#%k Up Friday

Friday, June 28, 2024

As a sales team leader, I learned the hard way that relying on optimistic assumptions and surface-level metrics can lead to missed opportunities, as several expected cross-sell deals fell through due to overlooked risks, prompting me to implement a more rigorous forecasting process.

F#%k Up Friday

Friday, June 21, 2024

Yesterday, I realized I mistakenly shared a visual created by someone else without giving proper credit, but I owned up to it, apologized, and learned the importance of always checking sources to avoid making assumptions.

F#%k Up Friday

Friday, June 14, 2024

I’ve always struggled with self-promotion, but as a business owner selling my knowledge and time, I realized I needed to get comfortable sharing my accomplishments—especially after creating a course and realizing that new customers had no idea who I was or what I’d achieved.

F#%k Up Friday

Friday, June 07, 2024

Leading a CS team, I learned the hard way that relying solely on surface-level health scores and KPIs can result in unexpected churn, teaching me to implement a more rigorous commercial process for renewals to avoid being blindsided again.

F#%k Up Friday

Friday, May 31, 2024

As an AE, I learned the hard way that failing to tie our solution to an immediate business priority or addressing the ‘Why Now’ with each stakeholder led to a promising deal being put on hold, teaching me to always create a sense of urgency to avoid losing out to the status quo.

F#%k Up Friday

Friday, May 24, 2024

Early in my AE days, I learned the hard way that relying on weak, generic “personalization” in emails, like referencing a prospect’s university or a quote, not only backfires but can damage credibility, prompting me to shift to genuine, problem-focused personalization that dramatically improved my response rates.

F#%k Up Friday

Friday, May 10, 2024

As an AE handling new business and expansion sales, I learned the hard way that sticking rigidly to a BANT script during a discovery call can hurt credibility, turn off prospects, and damage trust with existing champions.

F#%k Up Friday

Friday, May 03, 2024

I highlight the common industry mistake of turning discovery calls into interrogations rather than conversations, emphasizing the importance of curiosity, active listening, and not rigidly following qualification frameworks at the expense of the client’s experience.

F#%k Up Friday

Friday, April 26, 2024

For this week, I shared how an EBR went sideways, leading to a fight between two VPs and a call from the CEO, teaching me the importance of facilitating relevant conversations and ensuring all stakeholders understand the value of our product.

F#%k Up Friday

Friday, April 19, 2024

In this week’s F@&k Up Friday, I share how I overcame my fear of recording videos for social media by embracing the discomfort, learning to laugh at myself, and just doing it repeatedly until it became a natural part of my work.

F#%k Up Friday

Friday, April 12, 2024

In today’s F@&k Up Friday, I’m owning up to my past mistake of sending overly long prospecting and outreach emails, realizing that concise, targeted messaging focused on one hypothesis and problem statement at a time is far more effective than trying to include everything at once.

F#%k Up Friday

Friday, April 05, 2024

I once misjudged my sales team’s pipeline by focusing too much on a few large deals, which led us to miss the quarter due to a lack of volume in smaller, winnable deals, teaching me to balance big deals with risk, volume, and pipeline quality to ensure consistent success.

F#%k Up Friday

Friday, March 22, 2024

I mishandled a renewal by relying too much on a single point of contact, failing to build relationships with key stakeholders and test my champion’s influence, but after scrambling with a save plan and leveraging internal resources, we managed to close the renewal and secure an expansion deal.

F#%k Up Friday

Friday, March 01, 2024

Early in my career, I learned the hard way that while joking with a familiar contact can lighten the mood, it can backfire with other stakeholders, teaching me the importance of knowing my audience and adjusting my tone and approach to fit the situation.

F#%k Up Friday

Friday, February 23, 2024

I’m tired of receiving generic, AI-generated messages in my inbox, and after reflecting on my past mistake of relying on impersonal outreach, I’ve learned that personalized messaging is far more effective and impactful than the spray-and-pray approach.

F#%k Up Friday

Friday, February 16, 2024

This hard lesson learned hit me where it hurt – my wallet. This What Not To Do moment is about a step I missed in a sales cycle that resulted in a dealing being majorly delayed. I also share what I learned and how I never made this mistake again.

F#%k Up Friday

Friday, February 9, 2024

One of my first board meetings was a pretty big flop. I walk through what happened, what lessons I learned and how I improved going forward.

F#%k Up Friday

Friday, January 26, 2024

I learned a really hard lesson in change management. Learn about the mistake I made in What Not To Do.

F#%k Up Friday

Friday, January 19, 2024

This cringe worthy moment talks about a major mistake I made in front of a CEO and CFO and what I learned as a result.